By Velmah Nzembela, Head of Group Corporate Affairs at Assupol
The saying “brand is what’s left after advertising and marketing have swept through the room” is such a powerful illustration of the lasting impact of a reputation. As a company that has been in the business of proactively planning for life’s eventualities for over 109 years, we are extremely proud of the recognition afforded to Assupol by the Top Companies South Africa Reputation Index in the category of insurance and financial services.
The recognition we received for trustworthy staff, treating clients fairly, good customer relationships and mutual trust as well as a positive claims experience confirms that our culture of serving those who serve is effective.
Our rich heritage and reputation of serving are what make our clients proud to be associated with Assupol.
With a high unemployment rate and a heavily indebted workforce, people in South Africa have less income available to meet monthly expenses, which is why insurance is a valuable benefit to have. And with more financial services providers offering long-term insurance products, we are even more intent on providing products and services that are truly beneficial to our clients’ needs – this is what motivates us to keep innovating and keep serving.
Assupol is a household name in South Africa, synonymous with quality service and affordable products that are tailored to address the needs of our focused markets. But more importantly, after more than a century, Assupol has remained the caring company it was at its inception. We will continue to offer the best to our clients and uphold the strong reputation we are renowned for.
Besides selling products and services, we also serve our nation by giving back to the communities around us. We believe that we have a duty to contribute towards resolving the challenges our communities are faced with, wherever we are able to do so.
Assupol’s ethos of serving means we act intentionally and willingly, to benefit others. We serve because we understand that we can help improve the lives of people around us. We are proud to serve the hardworking men and women of South Africa. Our reputation has a significant impact on our brand proposition and the affinity of Assupol amongst our employees, representatives, broker business partners and clients. The Assupol name will keep opening doors because we are trusted by our clients to deliver on our promises.
–ENDS–
About Assupol:
Assupol Life is a proudly South African insurance company which began in 1913 as a burial society. From that modest and caring beginning, it has grown into a fully-fledged life insurer, serving those who serve and often leading with innovative products and services. Assupol provides funeral, life, savings and retirement products to South Africans and remains a trusted insurer to its clients.
